nsight2day - nsight2day, specializes in helping firms understand and improve internal communications and business practices.
Founded in 2011 by experienced consultant and businessman Scott Bohannon, nsight2day drives consumers to the products or services they desire and helps businesses attract, retain, and strengthen relationships with key stakeholders, from customers to employees.
A signal of the maturation of the social deal niche, nsight2day builds upon the proven strategies developed by daily deal companies and goes one step further, involving more people and more tailored communications. By melding the daily deal formula to additional communications, nsight2day expands the service to all those connected with a business such as employees, consumers, investors, and potential future hires.
Typical of the daily deal formula, consumers receive e-mails touting the day’s deal from a business. However, nsight2day notes that the deal may have no relevance to the consumer, and consumers often belong to more than one daily deal company. To solve this problem, nsight2day creates custom Social Loyalty Programs for each business, sending the deals to specific individuals who have expressed an interest in the product or service being offered. The individual only receives offers they have expressed interest in, and businesses can better tailor their offerings. By adding tracking features, nsight2day provides a current loyalty assessment.
Notably, nsight2day is more than a daily deal site. Adding to the existing daily deal paradigm, nsight2day also handles loyalty-inducing communications. Involving employees and other stakeholders, nsight2day seeks to build loyalty, keeping good employees loyal to the company, attracting quality hires, and keeping other stakeholders abreast of company news.