iKnowtion - iKnowtion, Burlington MA
iKnowtion was founded by Bill Duffy in 1999 in an effort to provide comprehensive, effective marketing analytic solutions to companies. iKnowtion is able to meet the unique needs of each client by providing customized, data-driven marketing solutions that integrate analytics and business consulting services. Clients retain iKnowtion to help improve new customer acquisition, increase customer retention and identify new marketing opportunities. Currently, iKnowtion’s clients include Fortune 1000 firms in the automotive, financial services, retail, and telecommunications industries. iKnowtion develops comprehensive, fact-based marketing solutions for each of its clients. The company’s unique approach helps marketing decision makers improve business results by shifting resources toward strategies and channels that provide the greatest return on investment. The services iKnowtion offers— including customer opportunity assessment, consumer profiling and behavioral analysis, marketing campaign planning and measurement, and forecasting and predictive modeling—fulfill a need that marketing agencies, consulting firms, and analytic service providers cannot meet on their own. Based in Burlington, Massachusetts, iKnowtion maintains affiliation with many professional organizations, including the Direct Marketing Association, The New England Direct Marketing Association, and the Greater Boston Chamber of Commerce, Inc. iKnowtion also donates to the ALS Foundation for Life, Carmelite Missions, Westford/Littleton Youth Football and Cheerleading, and The Neely House, among many others.