The Balancing Act Lifetime - The Balancing Act Lifetime

The Balancing Act Lifetime


The Balancing Act on Lifetime Television is America’s only morning show about women, for women and trusted by women. With shows that are both educational and inspiring, The Balancing Act on Lifetime emphasizes personal and professional achievement, arming women with the tools necessary to live their dreams.

According to Executive VP of Production Michael Moss, the show meets a longstanding need for good programming that tackles the issues that face today’s woman. Women want real content, Moss says. “They want a show that’s fun without providing excess fluff.”

The Balancing Act hosts, Danielle Knox and Kristy Villa, work to put their own unique spin on women’s issues today. By featuring tips for today’s generation of women, the show brings experts in a variety of fields into your home.

In addition to providing relevant shows every morning, The Balancing Act  covers today’s headlines, as well as the latest trends for all of the issues affecting your life, including home, career, and travel, plus many more. In addition to hot topics, the show always has surprise visitors popping up on set. You never know who will be dropping by! Everyone from Evander Holyfield to Survivor host Jeff Probst – even celebutante Kim Kardashian have stopped in to visit with the hosts. With so many celebrity guests, The Balancing Act will keep you entertained as well as informing and enriching your life.

A new and exciting programming addition to the show has been the live weather segments. The Balancing Act secured a partnership with AccuWeather and now has weatherman Mark Mancuso checking in with live weather updates throughout the show.

The Balancing Act on Lifetime is consistently offering its viewers opportunities to enter contests and sweepstakes and even the chance for a makeover. Viewers also have the opportunity to meet the hosts and be on camera, as the TV show takes a 10-city road tour around the country each year.

In addition to a newsletter, The Balancing Act has a magazine, Balance Your Life, which provides tips on physical and mental wellness. Balance Your Life also includes coupons and money-saving tips to keep your household running smoothly. Available online, Balance Your Life has a digital subscription base of two million, with a distribution of 200,000 to women’s conferences and other events each year. The Balancing Act also provides a newsletter, delivered to your inbox, which provides valuable tips directly to you.

On TV or on the road, The Balancing Act strives to help women balance their lives.

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Company Snapshot

Founded - 1958
Operating
Size - 25 - 100 Employees
Type - Public Company
Funding - Private

Contact Info

[Address]
The Balancing Act Lifetime
2001 W. Sample Road Suite 401
Pompano, Florida 33064 US

[Email]
email thebalancingactlifetime@